Dillard's and Seventeen Polished Prom 2014 Instagram Contest


  2. SPONSOR: Dillard's, 1600 Cantrell Road, Little Rock, AR 72201 ("Sponsor")

  3. ENTRY PERIOD: This promotion begins at 12:00 a.m. CT on February 2, 2014 and ends at 11:59 p.m. CT on March 22, 2014. Sponsor's computer is the official time-keeping device for the promotion.

  4. ELIGIBILITY: Open to legal residents of the United States (excluding Puerto Rico, Rhode Island and New York and where prohibited by law) who are 15-20 years of age as of the date of entry and who are attending a high school, home school association or other school-sanctioned prom in 2014. If you are under the legal age of majority in your state of residence (a "Minor"), one of your parents or legal guardians certifies that he/she has read, understood and agreed to these contest rules, and that such agreement constitutes acceptance of these contest rules on behalf of you and themselves. Employees, officers and/ or directors (and members of the immediate families or households of such individuals) of Sponsor, any promotional partners, and their parent companies, distributors, affiliates, divisions and subsidiaries, and licensed retailers of the contest's promotional partners, advertising agencies and other agencies, are not eligible. Void outside the United States and where prohibited by law.

  5. HOW TO ENTER: An Instagram account and app, either on iOS or Android mobile phone, is required to enter the contest. Instagram privacy settings must be set as "public" in order to qualify. Upload one (1) photo that shows you wearing a Juniors Social Dress from the Dillard's Juniors Social Dress Department (photo must be taken on the Dillard's sales floor or in the fitting room mirror) to Instagram. Tag the photo with #DillardsProm2014 and @DillardsStores. Entries may be posted by Sponsor on Dillard's Facebook page. One (1) entry per person, regardless of method of entry. Submission Guidelines:

    • must be in .jpg, .gif, or .png format;
    • must not exceed 5 MB in size;
    • cannot have been submitted previously in a promotion of any kind or exhibited or displayed publicly through any means;
    • must not contain material that violates or infringes another's rights, including but not limited to privacy, publicity or intellectual property rights, or that constitutes copyright infringement;
    • must not contain material that is inappropriate, indecent, obscene hateful, tortious, defamatory, slanderous or libelous;
    • must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation or age; and
    • Must not contain material that is unlawful, in violation of or contrary to the laws or regulations in any state where the Submission is created;
    * One (1) entry per person, per Instagram account

  6. You may also enter by mailing your picture with your name, address and phone number to: Dillard's and Seventeen Polished Prom 2014 Instagram Contest/ Dept. ADV/ 1600 Cantrell Road/ Little Rock, Arkansas 72201 All mailed entries must be received no later than March 22, 2014.

  7. AGREEMENT OF RULES: Any entry that fails to include all requirements will be disqualified. All entries become the property of Sponsor. No responsibility is assumed for lost, late, or misdirected entries. In the event of a dispute over the identity of an online entrant, entry will be deemed submitted by the Instagram account holder. Authorized account holder is defined as the natural person who is assigned to an Instagram account by Instagram. Each participant may be required to provide Sponsor with proof that the participant is the authorized account holder of the Instagram account associated with the winning entry. By entering this promotion, participants agree to be bound by the terms of these Official Rules, the Instagram Terms of Use available at http://instagram.com/about/legal/terms/ and by the decisions of the judges which are final and binding in all respects and on all matters pertaining to this promotion. All federal, state and local laws and regulations apply. To participate in this Contest, you must have a valid, public Instagram account. Only publicly viewable Instagram images containing the appropriate hashtag will be considered valid entries. IF YOU ARE A PARENT OR LEGAL GUARDIAN AGREEING TO THESE RULES FOR THE BENEFIT OF A CHILD BETWEEN THE AGES OF 15 AND 18, YOU ARE FULLY RESPONSIBLE FOR HIS OR HER ENTRY IN THE CONTEST, INCLUDING WITHOUT LIMITATION ANY LEGAL LIABILITY THAT HE OR SHE MAY INCUR.

  8. PRIZES: One (1) Grand Prize Winner will receive a $3000.00 Dillard's Gift Card, a style consultation with a Seventeen Style Pro via Skype, professional hair and makeup for winner and five (5) friends; limo service to and from prom; a professional photographer to capture the night; and Seventeen Swag Bags for the Grand Prize winner and five (5) friends (total grand prize value, $6750.00). One (1) Second Place Winner will receive a $2000.00 Dillard's Gift Card and a Seventeen Swag Bag (total prize value, $2,050.00). One (1) Third Place Winner will receive a $1000.00 Dillard's Gift Card and a Seventeen Swag Bag (total prize value, $1,050.00). Seven (7) Runner-Ups will each receive a Seventeen Swag Bag (each runner-up prize value, $50.00).In the case of unavailability of the prize, Sponsor reserves the right to substitute a prize of equal or greater value.

  9. WINNER SELECTION: The top ten (10) entries that best represent the newest trends for 2014, as selected by Dillard's, will be posted at www.dillards.com/prom2014 where the public will be able to vote on their favorite. Winners for Grand Prize, Second Place, Third Place and Runners-up will be determined by the number of votes received. The voting will open on March 26, 2014 and close on April 2, 2014. Winners will be notified on or about April 4, 2014. All decisions are final. Odds of winning depend on the number of entries received.

  10. PRIZE CONDITIONS: Prizes are non-transferable. No cash equivalent or substitution of prize except at Sponsor's sole discretion. Winner is responsible for any sales taxes and any personal income taxes owed according to IRS rules. All federal, state and local taxes, and any expenses related to the acceptance and use of the prize and not specified herein will be the sole responsibility of the prize winner. Winner will be required to provide his/her Social Security number for tax reporting purposes. Where required, an IRS Form 1099 will be filed with the Internal Revenue Service for the fair market value of the prize.

  11. PRIZE NOTIFICATION: The winners will be notified via a comment on their Instagram account, and announced on the Dillard's Instagram account as well as the Dillard's Facebook page. Winners will then be requested to email Sponsor their contact information. Sponsor cannot be responsible for and shall not be liable for late, lost, misdirected or unsuccessful efforts to notify the winner. Winner will be required to complete and return an affidavit of eligibility and a publicity/liability release within ten (10) business days of responding to the notification. If the selected winner cannot be contacted, is ineligible, fails to claim the prize or fails to return a completed and executed affidavit and release as required, the prize will be awarded to another eligible entrant. Winner must consent to the use of his/her name and likeness for publicity and commercial purposes without further compensation, unless prohibited by law, Sponsor and/or any participating promotional partners.

  12. TERMS AND CONDITIONS: By entering, participants agree that no claim relating to any damage, loss or injury resulting from computer, online, human, telephone or technical malfunctions; altered, illegible, late, lost or misdirected entries; participating in the sweepstakes or acceptance and use of a prize shall be asserted against Sponsor, any participating promotional partner (or any of their affiliates) and agencies, or their respective parents, subsidiaries, directors, officers, shareholders, employees or agents. By accepting a prize, the winner agrees to release and hold Sponsor, any promotional partner, or any of their affiliates, or their respective parents, subsidiaries, directors, officers, shareholders, employees or agents harmless from any and all losses, damages, rights, claims and actions of any kind caused, or claimed to be caused, by acceptance, possession or use of any prize, including without limitation, personal injuries, death and property damage. Restrictions, conditions, and limitations apply.

  13. CONDUCT: The Official Rules will be posted at www.dillards.com/prom2014 throughout the promotion. Sponsor reserves the right at its sole discretion to disqualify any individual it finds tampering with the entry process or the operation of the sweepstakes or websites; to be acting in violation of the Official Rules; or to be acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person.

  14. LIMITATIONS OF LIABILITY: Neither Sponsor nor any promotional partner is responsible for any incorrect or inaccurate information, whether caused by website users or by any of the equipment or programming associated with or utilized in the promotion or by any technical or human error that might occur in the processing or submissions in the promotion. Neither Sponsor nor any promotional partner assumes responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. Neither Sponsor nor any promotional partner is responsible for any problems with or technical malfunctions of any telephone network or lines, computer online systems, servers or providers, computer equipment, software, failure of e-mail or players on account of technical problems with or traffic congestion on the Internet or at any website or combination thereof, including injury or damage to participants or to any other person's computer related to or resulting from participating or downloading materials in this promotion. If, for any reason, the promotion is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures (including, but not limited to, delivering sweepstakes entry data to vendors) or any other causes beyond the control of Sponsor or any promotional partner that corrupts or affects the administration, security, fairness, integrity or proper conduct of this promotion, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the promotion. Any attempt by an entrant or any other individual to deliberately alter, damage or undermine the legitimate operation of the promotion is a violation of criminal and civil laws. Should such an attempt be made, Sponsor reserves the right to seek damages from any such entrant or individual to the fullest extent of the law.

  15. NAME OF WINNER: The name of the winners may be obtained by sending a self-addressed, stamped envelope to:

    Dillard's and Seventeen Polished Prom 2014 Instagram Contest
    Dept. ADV
    1600 Cantrell Road
    Little Rock, Arkansas 72201

  16. This promotion is in no way sponsored, endorsed, administered by or associated with Instagram, Twitter or Facebook.