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DILLARD'S BORN ONLINE CONTEST OFFICIAL RULES

  1. NO PURCHASE NECESSARY. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING.

  2. SWEEPSTAKES PERIOD: This promotion begins 12:00 A.M. Central Time on June 2, 2013 and 11:59 PM ET on June 8, 2013 (''Sweepstakes Period'')

  3. ELIGIBILITY: The Dillard's Born Online Sweepstakes (the ''Sweepstakes'') is open to all legal U.S. residents (except residents of NY, RI, and Puerto Rico) who are at least 18 years of age, except employees of Dillard's (''Sponsor'') any promotional partners and their respective affiliates, partners, subsidiaries, franchises, distributors, advertising and promotion agencies, and the immediate families or household members of each. The Sweepstakes is subject to all applicable federal, state and local laws and regulations. Void where prohibited or restricted by law or regulations.

  4. HOW TO ENTER: To enter, visit www.dillards.com/winborn between 12:00 A.M. Central Time on June 2, 2013 and 11:59 PM ET on June 8, 2013 (''Sweepstakes Period'') and complete and submit the entry form located at the website. You may also enter by mailing a 3x5 postcard with your name, address, phone number and/or email address to: Dillard's Born facebook Online Contest /Attention ADV/1600 Cantrell Road/Little Rock, AR 72201. All mailed entries must be postmarked no later than June 8th, 2013. You must note the nearest participating Dillard's location on your entry.

    On your entry form, you may be asked to consent to receive promotional e-mails from Dillard's or its promotional partners. Consenting to receive promotional e-mails is optional and does not have to be agreed to in order to be eligible to enter the contest (you may opt out).

    If there is a dispute about the identity of a participant entering via the Internet, only the entry of the authorized e-mail account holder at the time of submission will be accepted. Authorized account holder is defined as the natural person who is assigned to an e-mail address by an Internet access provider, online service provider, or other organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. Each participant may be required to provide Dillard's with proof that the participant is the authorized account holder of the e-mail address associated with the winning entries. All Internet entries must be submitted from a valid e-mail account, which may be identified by reverse domain name search.

  5. WINNER SELECTION: Winner will be determined in a random drawing on or before July 1, 2013 from among all eligible online entries submitted during the Sweepstakes Period conducted by representatives of Sponsor, whose decisions are final and binding in all matters relating to this Sweepstakes. Winner will be notified by e-mail, mail or phone and will be given instructions on how to claim prize. Winner may be required to sign and return an affidavit of eligibility and liability release (and, where permitted, a publicity release) within fourteen (14) days of notification or prize may be forfeited and awarded to an alternate winner. If eligible winner is deemed a minor under the laws of his/her place of residence, prize may be awarded in name of a parent or legal guardian who must sign all required documents.

  6. PRIZES: One (1) prize is available: A shoe wardrobe (1 pair a month for 12 months), valued up to $1500 total. Restrictions may apply. All federal, state and local taxes, and any expenses related to the acceptance and use of the prize and not specified herein will be the sole responsibility of the prize winner. Winner will be responsible for the tax liability for prizes valued at $600.00 or more. Winner will be required to provide his/her Social Security number for tax reporting purposes. Where required, an IRS Form 1099 will be filed with the Internal Revenue Service for the fair market value of the prize. Prize is non-transferable and no substitution by winner or cash equivalent is allowed. Sponsor reserves the right to substitute prize for one of equal or greater value if advertised prize becomes unavailable. Odds of winning depend on the number of eligible entries received.

  7. LIMITATIONS OF LIABILITY: By participating, you release Sponsor, and/or any promotional partners and their respective subsidiaries, affiliates, partners, employees, directors, and agents, including advertising agencies (''Released Entities'') from any and against any and all injury, loss or damage caused or claimed to be caused by your participation in the Sweepstakes and/or the acceptance, awarding, receipt, use and/or misuse of the prize, and agree that the Released Entities are in no matter responsible for any warranty, representation, or guarantee, expressed or implied, in fact or in law, relating to the promotion and/or the awarding of any prize. By participating, you further agree that: (i) any and all disputes, claims, and causes of action arising out of or in connection with the Sweepstakes, or any prizes awarded, shall be resolved individually without resort to any form of class action; (ii) any claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Sweepstakes, but in no event attorney's fees; and (iii) under no circumstances will any entrant be permitted to obtain any award for, and entrant hereby waives all rights to claim, punitive, incidental or consequential damages and any and all rights to have damages multiplied or otherwise increased and any other damages, other than damages for actual out-of-pocket expenses. These rules and any disputes relating hereto are governed by the internal laws of the State of New York without regard to principles of conflicts of laws, and by entering, you consent to the exclusive jurisdiction of the state and federal courts in New York for resolution of any disputes relating to the Sweepstakes and waive any objection thereto.

  8. Entry materials/data that have been tampered with or altered, or mass entries or entries generated by a script, macro or use of automated devices are void. No photocopied or mechanically reproduced entries are eligible. Sponsor, Ralph Lauren Corporation and/or promotional partners are not responsible for: (i) lost, late, misdirected, damaged, or illegible entries; (ii) error, omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions of any kind, or inaccurate transmission of or failure to receive entry information by Sponsor on account of technical problems or traffic congestion on the Internet or at any web site or any combination thereof; or (iii) any injury or damage to entrant's or any other person's computer related to or resulting from participating in the Sweepstakes. By participating in the Sweepstakes, you (i) agree to be bound by these official rules, including all eligibility requirements, and (ii) agree to be bound by the decisions of the judges, which are final and binding in all matters relating to the Sweepstakes. Failure to comply with these official rules may result in disqualification from the Sweepstakes. Sponsor reserves the right to: (i) permanently disqualify from any sweepstakes it sponsors any person it believes has intentionally violated these official rules; and (ii) withdraw the method of entry if it becomes corrupted (including if a computer virus or system malfunction inalterably impairs its ability to conduct the Sweepstakes), and to select winner from among all eligible entries received at time of termination. Entry constitutes consent to the use of prize winner's name, voice, picture and/or likeness without compensation for promotion purposes. Personal information supplied during the Sweepstakes will be provided to Sponsor only and will not be shared with Ralph Lauren Corporation, except for the purposes of fulfilling the grand prize winner's prize. Any information you submit will be subject to Sponsor's privacy policy posted at www.dillards.com under FAQ's, Notices and Policies.

  9. MODIFICATION: Sponsor, Dillards and dillards.com reserve the right, at its sole discretion, to modify, cancel, postpone, delay, suspend and/or terminate this Sweepstakes game in whole or in part in the event that the Sweepstakes game is not capable of running as planned or as intended by these Official Rules by reason of any of the technical or other disabling causes as described in Rule 8 or other causes that, in the sole discretion of the Sponsor, impair, corrupt or interrupt the administration, fairness, security or integrity or proper play of the Sweepstakes, including without limitation hurricane, fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, war, terrorist threat or activity or insurrection. In such event, Sponsor, Dillard's and dillards.com may, in its sole discretion: (a) postpone and/or reschedule and/or modify the Sweepstakes, or (b) cancel the Sweepstakes in its entirety. In the event of cancellation, Sponsor shall award the Sweepstakes Prizes (or a prize of substantially similar value), through a process deemed fair and equitable by Sponsor, and neither Sponsor, Dillard's and dillards.com shall have any further liability to any participant in connection with the Sweepstakes. If due to printing, production, mechanical or other error in the production of Official Registration Forms, more prizes than the number of prizes listed are made available and/or claimed, then Sponsor may suspend prize awards for such prize category(s) and award any remaining unclaimed prizes up to the total set forth in a random drawing from among all eligible prize claimants for such prize(s) as determined by Sponsor. In no event will Sponsor be obligated to award more prizes than the number of prizes stated in these Official Rules.

  10. CONDITIONS OF PARTICIPATION: All participants agree to be bound by these Official Rules and the decisions of Sponsor and its Administrators whose decisions in all aspects of this Sweepstakes game shall be final and binding. This game is governed by laws of the United States and all entrants hereby submit to the jurisdiction and venue of Los Angeles, CA for resolution of all claims and disputes. All claims and disputes are to be submitted to binding arbitration through and by the rules of the American Arbitration Association, Los Angeles, California. The Sponsor and its Administrators may, at their sole discretion, disqualify an entrant, Sweepstakes Winner, or Designee from participating in any aspect of Sweepstakes if Sponsor and its Administrators deem or suspect that such person has engaged in or has attempted to engage in any of the following: (a) acting in violation of these Official Rules or the terms and conditions of the Website; or (b) damaging, tampering with or corrupting the operation of the Sweepstakes game; or (c) acting with intent to annoy, harass or abuse any other person; or (d) use of any automated bot, script or other robotic, mechanical, programmed or automated devices to submit data to the Website; or (e) repeated attempts to submit multiple entries, as determined by Sponsor; or (f) any unsportsmanlike, inappropriate, uncooperative, disruptive, fraudulent, potentially fraudulent, or unusual behavior or activity; or (g) activity deemed in the sole discretion of Sponsor and its Administrators to be generally inconsistent with the intended operation of the Sweepstakes and/or conduct of the Event. CAUTION: ANY ATTEMPT BY AN INDIVIDUAL, WHETHER OR NOT AN ENTRANT, TO DELIBERATELY DAMAGE, DESTROY, TAMPER OR VANDALIZE THE SWEEPSTAKES WEB SITE OR INTERFERE WITH THE OPERATION OF THE SWEEPSTAKES, IS A VIOLATION OF CRIMINAL & CIVIL LAWS AND SPONSOR RESERVE THE RIGHT TO SEEK DAMAGES AND DILIGENTLY PURSUE ALL REMEDIES AGAINST ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. This promotion is in no way sponsored, endorsed, administered by or associated with Facebook. Entrants acknowledge that you are providing your information to Sponsor and not to Facebook. The information will only be used for Dillard's Born Facebook Contest.

  11. PUBLICITY CONSENT: Sweepstakes Winners and Designees must grant to Sponsor and its Administrators the unconditional and irrevocable right, without any further compensation, consideration, notice, review or consent, to use, exhibit and publish, in any medium now known or hereinafter known at any time throughout the world, the following: (a) their name, geographic location, image, likeness, voice, biographical information and statement for advertising, publicity, trade and public relations purposes, to the extent permitted by law; and (b) any film, tape recording or other reproduction of their appearance and participation in connection with the Sweepstakes for broadcast purposes. Sweepstakes Winner and/or Designee participating in Sweepstakes will be required to confirm such consent in writing by executing appropriate releases required by Sponsor and its Administrators, including without limitation, the Prize Documents described and any additional releases regarding eligibility, liability and publicity.

  12. WINNERS LIST: For the name of the winners, send a stamped, self-addressed envelope to Dillard's Born Online Sweepstakes, Attn: ADV. 1600 Cantrell Blvd, Little Rock, AR 72201.

  13. SPONSOR: Dillard's, 1600 Cantrell Road, Little Rock, AR 72201.