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DILLARD'S KEDS ONLINE SWEEPSTAKES

  1. NO PURCHASE NECESSARY. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. THIS SWEEPSTAKES IS IN NO WAY SPONSORED, ENDORSED OR ADMINISTERED BY TAYLOR SWIFT, INDIVIDUALLY, TAYLOR SWIFT PRODUCTIONS, INC., FIREFLY ENTERTAINMENT, INC., TAYLOR NATION, LLC, SWIFT MERCHANDISING, INC. AND/OR 13 MANAGEMENT, LLC (COLLECTIVELY, THE "TAYLOR SWIFT ENTITIES").

  2. ENTRY PERIOD: This Dillard's Keds Online Sweepstakes (the "Sweepstakes") begins at 12:00 AM Eastern Time ("ET") on August 11, 2013 and ends at 11:59 PM ET on August 17, 2013. (the "Promotion Period")

  3. ELIGIBILITY: SWEEPSTAKES ENTRANTS AND PRIZE RECIPIENTS MUST BE LEGAL RESIDENTS OF ONE OF THE 50 UNITED STATES OTHER THAN THE STATE OF RHODE ISLAND. RESIDENTS OF THE STATE OF RHODE ISLAND, THE DISTRICT OF COLUMBIA. AND PUERTO RICO ARE NOT ELIGIBLE. [A1]ENTRANTS MUST BE AT LEAST 13 YEARS OLD AT TIME OF ENTRY TO BE ELIGIBLE. VOID OUTSIDE THE UNITED STATES EXCEPT AS DESCRIBED ABOVE, AND WHERE OTHERWISE PROHIBITED BY LAW. Consent of parent or legal guardian required for entrants under the age of majority in their state of residence. Employees, officers and directors of Dillard's, Inc. and Keds, LLC (each a "Sponsor" and collectively, the "Sponsors"), Wolverine World Wide, Inc., the Taylor Swift Entities and each of their respective parent companies, affiliates, subsidiaries, and advertising, contest, fulfillment and marketing agencies, and such employees,' officers' and directors' immediate families (parent, child, sibling and spouse and their respective spouses, regardless of where they reside) and persons living in the same households as such individuals (whether related or not) are not eligible to participate in the Sweepstakes. By participating, entrants (and/or their parent(s)/legal guardian(s) if entrants are minors in their state of residence) agree to these Official Rules and to the decisions of the Sponsors, which are final and binding in all respects. Void where prohibited by law, rule or regulation. All applicable federal, state and local laws and regulations apply. Sponsors, Wolverine World Wide, Inc., and each of their respective parent companies, affiliates, subsidiaries, and advertising, contest, fulfillment and marketing agencies are collectively referred to herein these Official Rules as the "Sweepstakes Parties".

  4. HOW TO ENTER: To enter online, go to www.dillards.com, click on the "Keds Sweepstakes" web banner, fill in required information on Official Entry Form, and submit the form as directed. Entrants will be required to provide complete name, home address, telephone number, date of birth, and an e-mail address. Entries must be received between August 11, 2013 and August 17, 2013. To enter by mail, mail a 3x5 postcard (a "Mail Entry") with the following information (Full Name, Zip Code/Postal Code, Email Address, Birth Date and confirmation that you are at least thirteen (13) years of age) to: Dillard's/Keds Online Contest, Attention: ADV Department, 1600 Cantrell Road, Little Rock, Arkansas 72201. All Mail Entries must be received by August 17, 2013. Limit one entry per person, per e-mail address or mailing address, for the duration of the Promotion Period. Any attempt by a person to use multiple e-mail accounts and/or postal mailing addresses to register more than once may result in disqualification at the discretion of Sponsors and all associated Sweepstakes entries will be void. Sponsors are not responsible for entries that are lost, late, illegible, corrupted, stolen, garbled, damaged, incomplete, misaddressed, or misdirected. Entries that are garbled, or incompletely received, for any reason, including by reason of malfunction of the U.S. Postal Service, hardware, software, browser, or network failure, malfunction, congestion, or incompatibility at Sponsors' servers or elsewhere, will not be eligible. All entries become the property of Sponsors and will not be acknowledged or returned.

  5. WINNER SELECTION: Five (5) Sweepstakes Prize winners will be selected in a random drawing conducted by the Sponsors from among all eligible entries received on or about August 23, 2013. Winner will be notified by e-mail, telephone, overnight carrier or regular mail within approximately five (5) days of the drawing. Odds of winning depend on the number of eligible entries received. Decisions made by the Sponsors in all matters relating to this Sweepstakes are final. Five (5) Sweepstakes Prize (defined below) winners will be selected in an electronic, randomized drawing conducted by Sponsors, whose decision shall be final, on or about August 23, 2013, from all eligible entries received during the Promotion Period. Odds of winning depend on the number of eligible entries received.

  6. PRIZES: Five (5) Sweepstakes Prizes will be awarded. Each "Sweepstakes Prize" consists of the following: One (1) pair of Keds Champion footwear (with an Approximate Retail Value ("ARV") of $50.00 USD);One (1) pair of Taylor Swift shoe laces (with an ARV of $5.00 USD); One (1) Taylor Swift jewelry item, to be selected by Sponsors in their sole discretion (with an ARV of $25.00 USD);One (1) Taylor Swift blanket (with an ARV of $40.00 USD);One (1) Taylor Swift "Red" audio CD (with an ARV of $20.00 USD); and One (1) Keds tote bag (with an ARV of $15.00 USD). The total ARV of each Sweepstakes Prize is $155.00 USD The ARV of all Sweepstakes prizes is $775.00 USD Any applicable taxes are the sole responsibility of the winners. For all footwear prizes, the footwear style, color and size is subject to in-stock availability. If the prize is won by a minor, it must be awarded in the name of his/her parent or legal guardian on behalf of minor.

  7. CLAIMING PRIZE: As a condition of winning a Sweepstakes Prize, if required, winner (or, if winner is under the age of majority in his/her state of residence, winner's parent or legal guardian as well as the minor) must complete, sign and return an affidavit of eligibility, an IRS Form W9, a liability waiver, and where allowable, a publicity release[A2], (within ten (10) days of receipt of written prize notification or prize will be forfeited and an alternate winner selected. The potential winner only becomes the "winner" when such forms and/or information are completed, returned to and received by Sponsors. If any correspondence of the Sponsors or any prize is returned as undeliverable, the corresponding prize may be forfeited and awarded to an alternate winner. Should a winner make any false statement(s) in any document referenced above, the winner may be required to promptly return to Sponsors his/her prize. Any unclaimed prizes will be awarded in a random drawing to be held as necessary. Neither Sponsors nor any Sweepstakes Party is responsible for any change in entrant's telephone number, mailing address, and/or e-mail. PRIZE LIMITATIONS: Limit of one (1) Sweepstakes Prize per person/per household. Entrants that are discovered during prize verification to have entered, attempted to enter, or used multiple accounts or U.S. Postal addresses to enter more than the stated limit will be disqualified at the discretion of the Sponsors, or will be void. Sweepstakes entries generated by script, macro or other automated means and Sweepstakes entries made by any means, which subvert the entry process, are void. All Sweepstakes entries become the property of Sponsors and will not be acknowledged or returned.

  8. PRIZE CONDITIONS: A Sweepstakes Prize will only be awarded upon potential winners' verification of eligibility and final approval by Sponsors. To the extent permitted by law, Sponsors reserve the right to perform a detailed publicity and background check of any and all records (including, without limitation civil and criminal court records and police reports) of the potential winner and, based on such results, may disqualify a winner, in its sole discretion. To the extent permitted by law, by participating in the Sweepstakes, you hereby authorize Sponsors to perform the same in the event that you are selected as a potential winner or are named as a guest. Sweepstakes Prizes are non-transferrable. No prize substitution, cash equivalent of prizes, transfer or assignment of prizes is permitted, except by Sponsors, who reserve the right to substitute a prize with one of comparable or greater value, in its sole discretion. Sweepstakes Prize is awarded "as is" with no warranty or guarantee, either express or implied. All prize details are at Sponsors' sole discretion. All Sweepstakes Prizes subject to availability. There are no other prizes. The approximate retail value of the Sweepstakes Prizes represents Sponsors' good faith determination and is final and binding and cannot be appealed. If the actual value of the Sweepstakes Prizes is determined to be less than the stated approximate retail value, the difference will not be awarded in cash. Any and all warranties and/or guarantees on a prize (if any) are subject to the respective manufacturers' terms therefore, and winner and guests agree to look solely to such manufacturers for any such warranty and/or guarantee. Unclaimed prizes will not be awarded. All federal, state, local, and other taxes on prizes and any other costs and expenses associated with prize acceptance and use not specified herein as being provided, are the sole responsibility of the applicable winner. An IRS Form 1099 will be issued where required.

  9. PUBLICITY RELEASE: Except where prohibited or restricted by law and notwithstanding the fact that the winner may be required to sign a separate Publicity Release, by accepting a Sweepstakes Prize, winner's (and his/her parents/legal guardians if of any winner who is a minor in his/her state of residence) acceptance of Sweepstakes Prize constitutes winner's (and his/her parent's/legal guardian's if a winner is a minor in his/her state of residence) agreement and consent to the Sponsors' use and/or publication of each winner's full name, city and state of residence, Sweepstakes entry, portrait, picture, voice, likeness, and/or statements made by winner regarding the Sweepstakes or Sponsors, worldwide and in perpetuity for any and all purposes, including, but not limited to, advertising, trade and/or promotion on behalf of Sponsors, in any and all forms of media, now known or hereafter devised, including, but not limited to, print, TV, radio, electronic, cable or World Wide Web, without further limitation, restriction, compensation, notice, review or approval.

  10. PRIVACY: Personal information collected by the Sponsors will be used for administration of this Sweepstakes, for potential research purposes, and in other reasonable manner as Sponsors deem fit. In addition, each entrant (and his or her parents/legal guardians if an entrant is a minor in his/her state or province of residence) agrees to the Sponsors' use of his or her personal information as described in their Privacy Policies, available at http://www.dillards.com/information/faq?cm_sp=customerservice-_-faq-_-null#68 and at http://www.keds.com/store/SiteController/keds/privacypolicy. The Sponsors may share the entrants' personal information with their parent companies, subsidiaries and affiliates, with carefully selected companies that offer products and/or services that may be of interest to the entrant, and/or with the Taylor Swift Entities for the purpose of enabling them to communicate directly with the entrant about upcoming musical performances, personal appearances, contests, sweepstakes, promotions, announcements and other special events.

  11. RELEASE: By participating in the Sweepstakes, entrants and winners (and parent(s)/legal guardian(s) of any Entrants/winners who are minors in their state of residence) agree to release, discharge and hold harmless the Sponsors, Sweepstakes Parties and the Taylor Swift Entities from any and all damages, whether direct or indirect, that may be due to or may arise out of participation in the Sweepstakes or any portion thereof, or the acceptance, use/misuse or possession of any prize (or activity related thereto). As a condition of participating in the Sweepstakes, entrants and winners (and parent(s)/legal guardian(s) of any entrants/winners who are minors in their state of residence) agree that: (1) under no circumstances will any entrant and/or winner (or parent(s)/legal guardian(s) of any entrant/winner who is a minor in his/her state of residence) be permitted to obtain awards for, and each entrant and/or winner (and his/her parent(s)/legal guardian(s) if entrant/winner is a minor in his/her state of residence) hereby waives all rights to claim, punitive, incidental, consequential or any other damages, and any claims, judgments or awards shall be limited to actual out-of-pocket expenses; (2) all causes of action arising out of or connected with this Sweepstakes, or any prizes awarded, or the acceptance, use/misuse or possession of any prize (or activity related thereto) shall be resolved individually, without resort to any form of class action; and (3) in no event will any entrant and/or winner (or their parent(s)/legal guardian(s) if entrant/winner is a minor in his/her state of residence) be entitled to receive attorneys' fees. BY PARTICIPATING IN THE SWEEPSTAKES, ENTRANTS AND/OR WINNERS (AND PARENT(S)/LEGAL GUARDIAN(S) OF ANY ENTRANT/WINNER WHO IS A MINOR IN HIS/HER STATE OF RESIDENCE) AGREE TO RELEASE, INDEMNIFY AND HOLD HARMLESS SPONSOR, THE SWEEPSTAKES PARTIES AND THE TAYLOR SWIFT ENTITIES, AND EACH OF THEIR RESPECTIVE PARENT, SUBSIDIARY AND AFFILIATED ENTITIES AS WELL AS THE SUCCESSORS, ASSIGNS AND LICENSEES OF EACH AND THE RESPECTIVE OFFICERS, DIRECTORS, AGENTS, EMPLOYEES, SHAREHOLDERS, CONTRACTORS AND REPRESENTATIVE OF EACH, FROM ANY AND ALL CLAIMS, EXPENSES, DAMAGES, EXPENSES (INCLUDING, WITHOUT LIMITATION, REASONABLE ATTORNEYS' FEES), AND/OR LIABILITY FOR ANY INJURY, LOSS, OR DAMAGE OF ANY KIND TO PERSONS (INCLUDING, BUT NOT LIMITED TO, DEATH) AND PROPERTY, WHETHER DIRECT OR INDIRECT, THAT MAY BE DUE TO OR MAY ARISE OUT OF PARTICIPATION IN THE SWEEPSTAKES OR ANY PORTION THEREOF, OR THE ACCEPTANCE, USE/MISUSE OR POSSESSION OF ANY PRIZE OR ACTIVITY RELATED THERETO, OR A BREACH OR AN ALLEGATION THAT, IF TRUE, WOULD CONSTITUTE A BREACH, OF ANY OF ENTRANT'S AND/OR WINNER'S REPRESENTATIONS, WARRANTIES OR OBLIGATIONS HEREIN, AND/OR THE ACCEPTANCE, USE/MISUSE OR POSSESSION OF PRIZES, OR ANY PRIZE-RELATED ACTIVITY. ENTRANTS AND/OR WINNERS (AND PARENT(S)/LEGAL GUARDIAN(S) OF ANY ENTRANT/WINNER WHO IS A MINOR IN HIS/HER STATE OF RESIDENCE) WAIVE ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE.

  12. DISCLAIMER/INTERNET: Sponsors and the Sweepstakes Parties, and their respective contractors and/or agents, are not responsible for printing or typographical errors in these Official Rules or in any Sweepstakes-related materials. Sponsors reserve the right, in their sole discretion, to disqualify any individual that tampers with the entry process. Sponsors also reserve the right to terminate, suspend, cancel or modify the Sweepstakes and award the prizes for the Sweepstakes from among all eligible, non-suspect entries received (i) as of the date of termination or modification, as applicable, using the selection process outlined in Section 7 above and/or (ii) in a random drawing if for any reason this Sweepstakes is not capable of running as planned due to any reason, including, but not limited to, infection by computer virus, bugs, tampering, fraud, unauthorized intervention, technical failures or other causes that may corrupt or impair the integrity, fairness or proper play of the Sweepstakes. The Sponsors and/or Administrator assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries, Sweepstakes materials or the administration of the Sweepstakes, nor are they responsible for any problems or technical malfunctions of the U.S. Postal Service. The Sponsors and/or Administrator are not responsible for any problems or technical malfunctions of any telephone network or telephone lines, computer on-line systems, servers, or cable, satellite or Internet providers, computer equipment, mobile equipment, software, failure of any e-mail or entry to be received by the Sponsors and/or Administrator due to technical problems, human error or traffic congestion on the Internet or at any Web site, problems with the U.S. Postal Service, or any combination thereof, including any injury or damage to participant's or any other person's computer or mobile device relating to or resulting from participating in this Sweepstakes or downloading any materials in this Sweepstakes. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEB SITE, PLATFORM, APPLICATION OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSORS AND THE SWEEPSTAKES PARTIES RESERVE THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES (INCLUDING, WITHOUT LIMITATION, ATTORNEYS FEES) FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. In the event of a dispute as to the identity or eligibility of a winner based on an E-mail address, the winning entry will be declared made by the "Authorized Account Holder" of the E-mail address submitted at time of entry. "Authorized Account Holder" is defined as the natural person who is assigned to an e-mail address by an Internet access provider, on-line service provider or other organization (e.g., business, education institution, etc.) that is responsible for assigning E-mail addresses for the domain associated with the submitted e-mail address. In the event of a dispute as to the identity of the entrant with a Mail Entry, the authorized person is deemed as the natural person who is residing at or uses that postal address associated with the submitted postal mailing address. A selected entrant may be required to provide proof that he/she resides at or uses the postal address associated with the selected Entry.

  13. GENERAL: Entrants who do not follow all of the instructions, fail to provide the required information in their entry, or do not abide by these Official Rules or other instructions of Sponsors and/or Administrator may be disqualified. All entrants (and parents/legal guardians of any entrant who is a minor in his/her state of residence) agree to comply with these Official Rules and the decisions of the Sponsors and/or Administrators, which shall be binding and final with respect to all matters related to this Sweepstakes.

  14. CHOICE OF LAW AND JURISDICTION: All issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules, or the rights and obligations of entrants or winners or Sponsors in connection with this Sweepstakes, shall be governed by, and construed in accordance with, the laws of the Commonwealth of Massachusetts, without giving effect to any choice of law or conflict of law rules or provisions which might otherwise cause the application of the laws of any jurisdiction other than the Commonwealth of Massachusetts. Any action seeking legal or equitable relief arising out of or relating to the Sweepstakes or these Official Rules shall be brought only in the courts of the Commonwealth of Massachusetts. Entrants and/or winners (and parent(s)/legal guardian(s) of any entrant/winner who is a minor in his/her state of residence) hereby irrevocably consent to the personal jurisdiction of said courts and waive any claim of forum non-convenience or lack of personal jurisdiction they may have.

  15. TAX INFORMATION: All federal, state, local, and other taxes on prizes and any other costs and expenses associated with prize acceptance and use not specified herein as being provided, are the sole responsibility of the applicable winner.

  16. NAME OF WINNER: For a written confirmation of the winner (available after August 30, 2013), send a stamped, self-addressed envelope (no later than September 15, 2013), to: Dillard's/Keds Online Sweepstakes Winner Confirmation Request, c/o ADV Department, 1600 Cantrell Road, Little Rock, Arkansas 72201. [A1]I note that this language deviates from the template language. I have made the revision based upon my understanding of the Rhode Island registration requirement since the ARV of the Sweepstakes exceeds $500. If the registration requirement has been met, in some way, then please let me know and Rhode Island can be put back in as eligible. [A2]For the Sweepstakes, you have to be U.S. Resident