What It Is: A long-lasting do-it-all eye shadow that's a stroke of genius - just swipe and go. This budge-proof formula stays put for 8 hours.
Why It's Different: Glides on lids tug-free and can be used to shade, define, smoke up and highlight eyes. Comes in subtle to eye-popping shades that last for up to 8 hours without creasing, flaking or fading (and it's completely waterproof).
How To Use: Swipe across lids and blend with fingertips for effortless application on the go. To remove, use Bobbi Brown's Instant Long-Wear Makeup Remover (sold separately) - this waterproof formula won't come off with water and soap alone.