Itzy RitzyRainbow Tummy Time Playmat

Itzy Ritzy was built by our founders Kelly and Brian while raising their three babes. As their family grew from two, to three, to five, so did their passion for creating safe, stylish parenting gear— and the rest is Itzy Ritzy.

Your wins, your tough days and your best days have been our too. Parenting is hard work, infinitely amazing and a rollercoaster of emotions...especially right now. As a team of young moms and dads, we know this is true first-hand, and that’s why we pour our hearts and souls into creating items that help make life with littles a whole lot easier.

We’re here to support you with awesome products, a fun, welcoming community and itzy reminders that you’re doing a great job!

xo, Kelly, Brian & our entire Itzy Ritzy family