ShiseidoEssential Extra Rich Cleansing Milk

For those consumers with Dry Skin who are looking to effectively remove impurities and strengthen skin, while maintaining moisture.A gentle foaming milk cleanser formulated for Dry Skin and featuring Internal PowerResist technology, this cleanser helps remove impurities while softening and strengthening the skin. Moisturizing ingredients remain on the skin for a refined, dewy and plumped feel. To be used daily, in the morning and evening as the first step in your skincare regimen.

Clinically proven to protect the skin's moisture before and after cleansing when the product is used daily for 2 weeks** Tested by 32 women

Dermatologist-Tested Immediately After uUe:

• 95% said it softens my skin and lifts away dirt and impurities.
• 90% said it intensively removes dirt and impurities while being gentle to my skin.

After 8 Hours:

• 85% said it does not leave my skin feeling dry and protects its moisture

After 2 Weeks:

• 96% said it improves roughness and leaves my skin smooth to the touch
• 90% said it refines my skin texture
• 91% said it makes my skin supple

Primary Benefits:

• An airy lather that rinses off easily for Dry Skin
• Contains AMT, a bio-compatible cleansing agent with the selective cleansing power to remove impurities while keeping skin's vital moisture intact
• Skin-wrapping ingredient with rice germ oil softens skin and removes impurities and remains after cleansing, creating a veil to protect skin's moisture keeping it hydrated and smooth

Secondary Benefits:

• Inspired by the bathing ritual of the Japanese, this Extra Rich Cleansing Milk contains pure Kirishima mineral spring water from Japan to support skin minerals for healthy-looking skin and to prepare skin for the treatment products that follow
• Features the comforting scent of ImuCalm Compound™ that contains soothing fragrance ingredients of rose and lotus elements and green floral fragrances that evokes a sense of relaxation and new energy
• For Dry Skin
• Clinically proven to protect skin's moisture before and after cleansing when product used daily for 2 weeks
• Soap-free
• Dermatologist-tested

How To Use:

• Pump once into the palm of the hand. Add small amounts of cold or lukewarm water to lather well and cleanse the skin
• Rinse gently
• Can be used daily, morning and night
• Can be followed with a Shiseido softener

D/M/S: 0020 605 14530