What It Is: When smashbox noticed that their makeup artists use matte eye shadows as brow powder and liner on shoots in their L.A. photo studio, they knew they had to create a do-it-all formula just for eyes. Each shade in this matte collection is a multitasker: from stay-put shadows that double as liner to brow powders that also work as shadows. And to make it even more versatile, each ultra-silky, richly-pigmented shade can also be used wet for a more intense effect.
Why It's Unique: Think of it as the palette for potential for any look from understated to amped up. Plus, smashbox knows that neutral base shades are the first to run out, so they've doubled up on their most popular go-to shades. It's truly everything you need for eyes in one must-have palette.
Bragging Rights: Includes:
12 all-matte wet/dry shades that can be used as liner, shadow or brow powder in Medium Neutral Brown, Warm Brown, Soft Coral, Soft Red Brown, Light Grey Brown, Muted Pink, Burgundy, Light Grey, Black
2 double-size base shadow shades in Soft Light Beige and Soft Warm Brow
double-ended liner/shadow brush
#SHAPEMATTERS lookbook insert with how-tos for 6 eye shapes and 5 brow shapes
Get it On: Use the tapered brush end to apply any of the lighter shades all over lids, then contour by applying a medium shade in the crease. Use the angled brush end to line upper and lower lash lines with any of the darker shades, or to fill in and define brows. For more intense color, wet the brush first (pressing it against your hand or tissue to remove excess water), then dip the damp brush into the pan and apply (we recommend a damp brush over a wet one). Plus, check out the insert for more eye and brow look inspiration.