Diesel Stainless Steel Mega Chief Luminescent Chronograph Watch
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DieselStainless Steel Mega Chief Luminescent Chronograph Watch

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Silver
-+
Item #04141108
From Diesel, the Mega Chief chronograph watch features:
  • brushed and polished stainless steel
  • stainless steel round case
  • black dial with silver hands, red second hand, and white fill
  • chronograph movement
  • applied silver indexes
  • white luminescence
  • white tracking
  • sunray finish
  • approx. 51 mm case; 26 mm lug width
  • 10 ATM water resistance
Imported.
DMS: 0246 739 DZ4308
In 1978 Renzo Rosso started Diesel with the intention of creating the world’s most innovated denim. Amidst a worldwide oil crisis, during which diesel was considered to be an alternative fuel, Renzo liked the idea of his brand to be known as an alternative jeans brand, in contrast to the prevalent casual wear giants that had come before. Renzo intended to reach the entire world since the brand’s very inception, making the word “diesel,” an international term pronounced equally all over the world, the perfect name for his endeavor.

Since its start, Diesel has used “For Successful Living” as a slogan for the brand’s DNA. Through a long and storied history of strong, ironic and playful campaigns, Diesel has become a leader in advertising as well as in fashion. Where the world zigged, Diesel zagged, and in the 35 years since its founding, the brand still embraces the same ethos.

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