Dior Diorshow Pump 'N' Volume Squeezable Mascara

DiorDiorshow Pump 'N' Volume Squeezable Mascara

Item #05046249
090 Black Pump
  • Color Swatch - 090 Black Pump
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Description plus
Dior reinvents volume with a revolutionary mascara that creates a fringe of XXL lashes. Simply squeeze the flexible tube to generously coat the brush and soften the rich, ultra-volumizing mascara formula inside.

Create instant lash volume with the simple power of a squeeze. By pumping the soft tube, you coat the brush and soften the creamy, rich mascara formula inside for a perfect, fresh application, every time. The mascara's special bounce-effect brush features ultra-supple bristles that load lashes in a single sweep, creating daring, pumped-up volume without clumping. This is lash volume pushed to the extreme.

The volumizing formula features elastic Bouncy Powders™, resulting in a uniquely creamy, dense texture that lasts from the first to last application. The elastomeric brush is rigid enough to style lashes without clumping and has a "bounce effect" to deliver a lush, full, XXL lash look. Fullness with definitionit's the best of both worlds.

"The idea was to make the impossible, possibleto create very thick lashes without clumping, as I can do backstage. By pumping, you soften the formula and get a creamy volumizing effect that creates really rich lashes." Peter Philips, Creative and Image Director for Dior Makeup

How to Use:
  • Squeeze the tube one to three times to warm and soften the formula and to fully load the brush. One pump gives light impact, two pumps gives medium impact, and three pumps gives fullest impact.
  • Pro Tip: Squeeze the tube as you pull out the wand. This squeezes off excess formula and provides a perfect application every time. Remove any excess formula from the tip of the brush before application to ensure an even application to lashes.
  • Hold the wand at the base of the lash and apply in a zigzagging motion at the root of the lashes. Then, brush it out towards the tips. Comb through any extra formula from the base to the tips of lashes.
  • For added volume, start with the Diorshow Maximizer 3D Triple Volume Plumping Lash Primer (sold separately).
DMS: 0029 245 F056976090
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