DjecoGeoform Magnetic Activity Case

ONE HAPPY FAMILY

In the Djeco family, honour goes to the mother, Véronique Michel-Dalès. She created her small company in 1954, a time whenfew women embarked on adventures ofthis kind.

She devised educational games such as Le loto des quatre jeudis and Ma maison des puces. Djeco’s games are attractive, intelligent and fun at the same time. They have been hugely successful and won four Oscars for toys in the 1960s. The company name is a reference to the gecko, the lucky lizard.

SLEEPING DJECO

The family business was put to bed for a while as Frédéric grew up... In 1989 the young man decided to reawaken the company and make the family business his playground. He set up his offices in the former warehouse. In the beginning, he visited the four corners of the earth, importing toys that did not yet exist in France, and his global vision still pervades the little French company.He then began to dream of toys that were not on the market. All that remained... was to create them!

In 1997, gifted with artistic skill uncommon in the world of toys, he devised a collection of educational toys. Wooden and cardboard jigsaws, and wooden toys, to begin with, then the range widened to include card and board games.

In 2007, original craft kits revolutionized creative pastimes. 2011 saw the arrival of inimitable figurines known as ‘Arty Toys’. Since then, completely new collections have appeared regularly, designed with artistry that promotes drawing, design, and aesthetics. France had entered a new era in games