PehrBaby Magical Forest Organic Cotton Swaddle Blanket

Established in 2010, Pehr captures the magic, beauty and simplicity of childhood through thoughtful design and timeless quality. Designed for everyday living, Pehr creates beautiful, practical products in partnership with exceptional craftspeople and ethical manufacturers.

Our focus in the beginning was very clear. To design what we loved and believed was useful. That quality and design are of equal importance. An element of 'Playful Sophistication' was and continues to be, the lens through which all of our products come to life." Friends since they were kids themselves, Jen Kelly and Becca Perren struggled to find a brand that could accurately reflect their shared approach to style and motherhood. Knowing that creating the perfect space for your babe is as much about you as it is about them, and with an unwavering commitment to quality, attention to detail and sustainable manufacturing practices, Pehr was born.

Pehr is a female-founded, female-led company. We instinctively know the value in a woman’s touch, and are proud to work with artisans and partners whose skilled hands bring our products to life. We recognize the power in harnessing our collective influence to bring positive and lasting change, and we are steadfast in expanding our manufacturing network with partners who share our commitment to supporting women in the workplace. Of equal importance is aligning with like-minded groups, such as Care & Fair and Good Weave, organizations dedicated to providing educational opportunities for women in developing nations.