The idea for Under Armour was born on a football field in 1996 when Special Teams captain Kevin Plank looked down at his heavy, sweaty cotton T-shirt and thought: there’s got to be a better T-shirt for this. There wasn’t. So, he made one—and it made athletes feel lighter, stronger, and faster. And it changed the way athletes dress forever. Now, Under Armour is a global company that is deeply rooted in the culture of sport and makes shoes and gear for athletes that goes beyond the game. At the end of the day, the purpose remains the same…build gear that makes you BETTER.
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