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AFRM stands for affirmation: the practice of positive thinking, self-empowerment and self-actualization. AFRM was born out of the desire to marry how one feels on the inside with how one looks on the outside – beauty is expressed from the inside out. We are a community, presenting edgy pieces that capture your spirit, your moments, your moods. Every detail is intentional, to AFRM you from the inside out. In AFRM, be beautifully, powerfully, present in your world!