Dillard's Privacy Policy

Dillard's understands that privacy is very important to you. We have adopted this Privacy Policy as part of our commitment to your privacy. The terms "we", "us", and "our" refer to Dillard's, Inc. and its affiliated companies.

This Privacy Policy applies to information we obtain via dillards.com (referred to hereafter as the Site), information collected through interactions at our retail stores, information collected during customer service calls, emails, and online chats, and information collected through our mobile application. In addition to the information that we collect from you directly, we may also receive information about you from other sources, including third parties, business partners (for example, contractors and vendors), our affiliates, or publicly available sources. For example, if you submit a job application, or become an employee, we may conduct a background check. However, it does not apply to your use of a Dillard's Card other than when you use the card to purchase from Dillard’s. A separate Privacy Notice, administered by Wells Fargo Bank, N.A., pertains to information collected by Wells Fargo when you use your Dillard's Credit Card and Dillard's American Express® Card. Other privacy policies of other entities may also apply when you use your Dillard’s card on the website or at a store owned or operated by another entity. However, when you use your Dillard's Credit Card or Dillard's American Express® Card on the Site, at a Dillard’s retail store, or during a customer service call, this Privacy Notice fully applies to any information Dillard’s collects from you.

Additionally, when using the Site you may submit product reviews. We currently use a company called PowerReviews for product reviews. Your submission of reviews is governed by a separate privacy policy maintained by PowerReviews. A link to that policy is provided on the screen from which you submit your review, but you can also review it at powerreviews.com.

  1.   What information We Obtain and How We Share Information.

    1.1 What information We Obtain. When you use the Site, we may obtain personally identifiable information from you which you give as well as any information you may submit through product reviews, the Feedback or chat functions, or email. We may also collect personally identifiable information about you from third parties. Additionally, when you use the Site, we obtain information automatically, such as the Internet Protocol (IP) address and other information about the device you are using to access the Site.

    The table below describes the categories of personal information we collect, disclose for a business purpose, or disclose for targeted advertising.

    swipeableSwipeable table
    Category of Personal Information That We CollectCategories of Third Parties to Whom We Disclose Personal Information for Business PurposeCategories of Third Parties to Whom We Disclose Personal Information for Targeted Advertising
    Identifiers – which may include real name, alias, postal address, unique personal identifier, online identifier, internet protocol (IP) address, device ID, email address, telephone number, account name and number, or other similar identifiers.
    • Third-parties that help administer, manage, and analyze our programs and services, such as customer service, providers, loyalty program administrators, and survey administrators
    • Third parties who provide marketing and data analytics services, such as social media platforms used to deliver our ads; website/email optimization providers; marketing communications providers (e.g., email, SMS, post); and data analytics providers
    • Payment processors, financial institutions, and others as needed to complete transactions and for authentication, security, and fraud prevention
    • Third parties necessary to complete transactions and provide our products/services, including order management and fulfillment providers, deliver company, agents, and manufacturers
    • Third parties who provide us with information technology services, such as internet service providers, operating systems and platforms, data centers/hosts/cloud service providers
    • Third parties who assist with information technology and security programs
    • Third parties who assist with fraud prevention, detection, and mitigation
    • Government entities, law enforcement, lawyers, auditors, consultants, and other parties as required by law, including litigation
    • Advertising networks
    • Third parties who provide marketing and data analytics services, such as social media platforms used to deliver our ads; website/email optimization providers; marketing communications providers (e.g., email, SMS, post); and data analytics providers
    Government issued identifiers – which may include social security number, driver’s license number, state identification card number, passport number, or other similar identifiers.
    • Payment processors, financial institutions, and others as needed to complete transactions and for authentication, security, and fraud prevention
    • Third parties who assist with information technology and security programs
    • Third parties who assist with fraud prevention, detection, and mitigation
    • Government entities, law enforcement, lawyers, auditors, consultants, and other parties as required by law, including litigation
    		None
    Financial Information – this may include bank account number, credit card number, debit card number, and other financial information.
    • Payment processors, financial institutions, and others as needed to complete transactions and for authentication, security, and fraud prevention
    • Third parties who assist with fraud prevention, detection, and mitigation
    		None
    Audio, electronic, visual, thermal, olfactory, or similar information.
    • Third-parties that help administer, manage and analyze our programs and services, such as customer service, providers, loyalty program administrators, and survey administrators
    • Third parties who provide us with information technology services, such as internet service providers, operating systems and platforms, data centers/hosts/cloud service providers
    • Third parties who assist with information technology and security programs
    • Third parties who assist with fraud prevention, detection, and mitigation
    • Government entities, law enforcement, lawyers, auditors, consultants, and other parties as required by law, including litigation
    		None
    Internet or other electronic network activity information – this may include browsing history, search history, and information regarding an individual’s interaction with an internet website, application, or advertisement.
    • Third-parties that help administer, manage, and analyze our programs and services, such as customer service, providers, loyalty program administrators, and survey administrators
    • Third parties who provide marketing and data analytics services, such as social media platforms used to deliver our ads; website/email optimization providers; marketing communications providers (e.g., email, SMS, post); and data analytics providers
    • Third parties who provide us with information technology services, such as internet service providers, operating systems and platforms, data centers/hosts/cloud service providers
    • Third parties who assist with information technology and security programs
    • Third parties who provide marketing and data analytics services, such as social media platforms used to deliver our ads; website/email optimization providers; marketing communications providers (e.g., email, SMS, post); and data analytics providers
    Other unique identifiers – which may include online identifier, internet protocol (IP) address, device ID, account name, health insurance information, policy numbers, or other medical information.
    • Third-parties that help administer, manage, and analyze our programs and services, such as customer service, providers, loyalty program administrators, and survey administrators
    • Third parties who provide marketing and data analytics services, such as social media platforms used to deliver our ads; website/email optimization providers; marketing communications providers (e.g., email, SMS, post); and data analytics providers
    • Payment processors, financial institutions, and others as needed to complete transactions and for authentication, security, and fraud prevention
    • Third parties necessary to complete transactions and provide our products/services, including order management and fulfillment providers, deliver company, agents, and manufacturers
    • Third parties who provide us with information technology services, such as internet service providers, operating systems and platforms, data centers/hosts/cloud service providers
    • Third parties who assist with information technology and security programs
    • Third parties who assist with fraud prevention, detection, and mitigation
    • Government entities, law enforcement, lawyers, auditors, consultants, and other parties as required by law, including litigation
    • Advertising networks
    • Third parties who provide marketing and data analytics services, such as social media platforms used to deliver our ads; website/email optimization providers; marketing communications providers (e.g., email, SMS, post); and data analytics providers
    Geolocation Data
    • Third-parties that help administer, manage, and analyze our programs and services, such as customer service, providers, loyalty program administrators, and survey administrators
    • Third parties who provide marketing and data analytics services, such as social media platforms used to deliver our ads; website/email optimization providers; marketing communications providers (e.g., email, SMS, post); and data analytics providers
    • Third parties necessary to complete transactions and provide our products/services, including order management and fulfillment providers, deliver company, agents, and manufacturers
    • Advertising networks
    • Third parties who provide marketing and data analytics services, such as social media platforms used to deliver our ads; website/email optimization providers; marketing communications providers (e.g., email, SMS, post); and data analytics providers
    Professional or employment-related information
    • Government entities, law enforcement, lawyers, auditors, consultants, and other parties as required by law, including litigation
    		None
    Additional categories of personal information described in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) – this may include signature, physical characteristics, or description, insurance policy number.
    • Payment processors, financial institutions, and others as needed to complete transactions and for authentication, security, and fraud prevention
    • Third parties necessary to complete transactions and provide our products/services, including order management and fulfillment providers, deliver company, agents, and manufacturers
    • Third parties who assist with fraud prevention, detection, and mitigation
    		None

    2. 1.2 What Information We Share. We do not sell the personal information of consumers for money. All of the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services. As described above, we may share personal information in the following contexts:

    • Service Providers. We may disclose the information we obtain with service providers that perform marketing, promotional and other services for us. Service providers who perform marketing services on our behalf are required by us to use personally identifiable information we share only to help us to provide you with products and services from Dillard's.
    • Joint marketing. We may also provide information to carefully selected outside companies for the purpose of jointly marketing a product or service to you.
    • Aggregated information. We may share information about aggregate shopping histories and demographics with consultants and others for purposes such as analyzing sales, website performance, retail trends and marketing; but such information does not identify you or any other individual.
    • Other types of sharing. We may share information when we believe that it is required by law or necessary to operate our business (e.g., to our attorneys, auditors, or accountants), to protect your rights, to protect our rights, or to protect the rights of others. We may also disclose the information we obtain to any company which may in the future acquire Dillard's or a portion of our business.
    • Consent. In some situations, we may ask if you would like us to share your information with other unaffiliated third parties who are not described elsewhere in this policy.
  2.   What information We Obtain and How We Share Information.

    We use the information we obtain from you to fulfill your purchase orders, administer returns, service your account, verify your identity, administer sweepstakes and contests in which you participate and provide you with information and services you request from us, personalize your shopping experience, and provide marketing information. We may also use your information as otherwise necessary to conduct and improve our business and comply with legal obligations. If you purchase merchandise from us, we may send you emails and notices about your purchase and about other merchandise and services that we think may be of interest to you. We may also share information we obtain with other members of the Dillard's corporate family. If you want to opt out of getting promotional emails from Dillard's, see Section 5 below. We also use the information we obtain for other business purposes, such as payment processing, analytics, fraud prevention, and legal compliance.

    To the extent we maintain and use personal information in a deidentified form, we will not attempt to reidentify the information, except for the purpose of determining whether our deidentification processes satisfy our legal obligations.

  3.   How We Use Cookies and Similar Technology

    A "cookie" is a small data file stored by your web browser on your device. It allows the Site to recognize your device upon entering the Site. We use cookies, and other forms of tracking technology, to keep track of when you return to the Site, to identify the pages you click on during your visit to the Site, and the name of the site you visited immediately before visiting the Site. We use information obtained via cookies to improve and secure the Site, including improving our site design, product assortments, customer service, and special promotions; to prevent fraud; and to provide you with product recommendations. Such recommendations may be presented to you on other sites you visit, including social network sites such as Facebook, and may be part of behavior-based advertising where a third party uses technology, such as cookies, to collect information about your use of our website so that they can provide advertising about products and services tailored to your interests on our website, or on other websites.

    You can disable and delete cookies through your web browser and through a cookie banner presented when you reach our website. You can also visit our Cookie Settings link on our homepage for more information about our use of cookies and to modify your preferences. Note that we do currently recognize the Do Not Track signal.

  4.   Your Choices

    Some jurisdictions give you a right to make the following choices regarding your personal information:

    • 4.1 Access To Your Personal Information. Upon request, we may grant you access to the personal information that we have about you (or confirmation that we have information about you). You can choose whether the information is provided via secure online delivery in a portal format or a mailed copy.
    • 4.2 Changes To Your Personal Information. Upon request, we may correct any inaccuracies in the personal information that we have about you.
    • 4.3 Deletion Of Your Personal Information. If required by law, we may grant a request to delete your personal information but note that in many situations, we must keep your personal information to comply with our legal obligations, resolve disputes, enforce our agreements, or for another one of our business purposes.
    • 4.4 Opt-out of Targeted Advertising. You can opt-out of targeted advertising by clicking our Cookie Settings link at the bottom or our homepage for more information about our use of cookies and to modify your preferences.
    • 4.5 Opt-out of Text Message Program.If you receive a text message from us you can opt-out of receiving future text messages by replying "STOP," "STOPALL," "END," "UNSUBSCRIBE," "CANCEL," OR "QUIT."
    • 4.6 Objection to Certain Processing. You may object to our use or disclosure of your personal information by contacting us at the address described below.
    • 4.7 Submitting Requests. You may submit requests regarding your personal information through our online portal. Before granting a request, we will verify your identity by asking for information such as your name, the last item you purchased from us, the date of your last purchase from us, or a copy of a government-issued identification. We may also verify that you are a resident of a state that confers upon you one of the rights referenced above. If using a Driver’s License, please cover or otherwise obscure the Driver’s License Number before uploading or sending. We may also ask you to provide a signed declaration confirming your identity. If you believe we have mistakenly denied your request, or if you would prefer not to provide us with government-issued identification and would like an alternative authentication process, please contact us by email at dillards.privacy@dillards.com, or call us at 1-855-774-3455 with the subject line “appeal request denial.”
    • In some circumstances, you may designate an authorized agent to submit requests to exercise certain privacy rights on your behalf. We will require verification that you provided the authorized agent permission to make a request on your behalf. You must provide us with a copy of the signed permission you have given to the authorized agent to submit the request on your behalf and verify your own identity directly with us.
    • If you are an authorized agent submitting a request on behalf of an individual you must attach a copy of the following information to the request:
      • 1. A completed Authorized Agent Designation Form indicating that you have the authorization to act on the consumer’s behalf.
      • 2. If you are a business, proof that you are registered with the Secretary of State to conduct business in California.
    • If we do not receive both pieces of information, the request will be denied.
    • We do not discriminate against consumers who exercise any of their rights described in this policy.
  5.  Update your preferences about receiving promotional emails from Dillard's

    • 5.1 Click the link above to provide a different email address where you want to receive promotional emails.
    • 5.2 Click the link above to choose to stop receiving all promotional emails.

    • If you "opt out" of receiving promotional emails from us, the only emails you will receive will be (a) about transactions that you initiate (such as to confirm orders you submit, inform you about your order status, respond to your customer service inquiries and answer any other questions you send us); (b) about matters affecting your Personal Information; and (c) in connection with certain services or promotions for which you have registered, such as our gift registry program.

  6.  Data Security

    Dillard's recognizes the importance of confidentiality, availability, and integrity of your data. We have implemented appropriate policies, standards, and practices in an effort to limit access to data to the appropriate individuals or parties when reasonably necessary. We focus on collecting only data that we need to offer you the best possible experience and safely discard the data when that information is no longer needed or required. While we cannot guarantee that a security breach will not occur, we have dedicated staff and technologies to minimize the risk of any such activity. In the event that we are required by law to inform you of a breach to your personal information, we may notify you electronically, in writing, or by telephone, if permitted to do so by law. Some of our websites permit you to create an account. When you do, you will be prompted to create a password. You are responsible for maintaining the confidentiality of your password, and you are responsible for any access to or use of your account by someone else that has obtained your password, whether or not such access or use has been authorized by you. You should notify us of any unauthorized use of your password or account.

  7.  Miscellaneous Information
    • 7.1.  Changes to this Privacy Policy: We reserve the right to change this Privacy Policy, and we urge you to periodically check this Privacy Policy for any changes. The last revised date will change when we make revisions to the policy. All changes will be effective upon posting or as otherwise stated in the revision. To the extent that our policy changes in a material way, the policy that was in place at the time that you submitted personal information to us will generally govern that information unless we receive your consent to the new privacy policy. If you cannot accept the terms of the Privacy Policy, as posted, please do not use the Site. Your continued use of the Site constitutes your agreement to the terms of the Privacy Policy in effect at the time of use.
    • 7.2.  Do Not Track Header: Some web browsers and devices permit you to broadcast a preference that you not be "tracked" online. At this time, we do not modify your experience based upon whether such a signal is broadcast.
    • 7.3.  Governing Law: The laws of the State of Arkansas, excluding its choice of law principles, govern all matters arising from or related to the Site, including your access and use, and any Internet transaction between you and us.
    • 7.4.  Links: Our Site may have links to third party websites. This Privacy Policy does not apply to any other web sites. You should review their privacy policies.
    • 7.5.  Children's Privacy: We do not knowingly request or collect personal information from any person under 13 years of age through the Site without prior verifiable parental consent. If we become aware that an individual is under the age of 13 and has submitted any information to us through the Site for any purpose without prior verifiable parental consent, we will delete his or her information from our files. Although we permit users to post reviews concerning our products, we do not encourage users to include their full name when posting reviews. If you are under 18, have included your name in a review, and would like Dillard's to remove your name, you can contact us at the email address, telephone number, or mailing address below with your request. Please note that even when we remove your name, the removal may not remove the remainder of your post or remove your name from all copies of the post. We do not sell the personal information of any minor under the age of 18.
    • 7.6.  Accessibility: If you are visually impaired, you may access this notice through your browser’s audio reader, or through another audio methodology depending on the circumstances in which the privacy policy is requested.
  8.  Questions?

    If you have questions regarding our Privacy Policy, please contact us at:

      Dillard's, Inc.
      Attn: Privacy Department
      1600 Cantrell Road
      Little Rock, AR 72201
      1-855-774-3455
      Or email us at: dillards.privacy@dillards.com

  9.  Information for Residents of Specific States

    • 9.1 California Residents

    • California Sensitive Information Disclosure. We collect the following categories of sensitive personal information (as defined under California law): Social security, driver’s license, state identification card, or passport number, Account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account. This information is collected in order to process payments, complete transactions you request, for authentication, security, and fraud prevention; and where it is required by law, and to determine candidates' eligibility for employment. process transactions, comply with laws, manage our business, or provide you with services. Note that we do not use such information for any purposes that are not identified within the California Privacy Rights Act Section 1798.121. We do not “sell” or “share” sensitive personal information for purposes of cross-context behavioral advertising.

  10. Update and Effective: April 17, 2024