Ariatx PBR Logo Softshell Jacket

In 1993, Ariat set out to revolutionize footwear for riders. We understood that traditional cowboy boots were stiff, heavy and hard on the feet so we assembled a group of top footwear engineers and designers, and created the world's most technically-innovative boots for riding and ranch use. Today, Ariat is the world leader in performance cowboy boots, denim, tops and outerwear, worn by top riders and influencers worldwide. Our point of difference is functional innovation—materials, technologies and constructions that deliver comfort and performance enhancements in everyday western and work wear.

WE BELIEVE IN:

INNOVATION.
Ariat® was founded on technology and innovation — with the goal of making the highest-quality footwear and apparel for the world’s top equestrian athletes.

DEDICATION.
We are a community of riders and people committed to those who ride, ranch, and work outdoors. We make products we’re proud to use.

BALANCE.
We play as hard as we work. And playing includes family, friends, and living outdoors.

RIDERS AS ATHLETES.
As athletes, riders put their bodies to the test every day. We create high performance boots and apparel that keep up.

POSSIBILITIES.
We strive to redesign, re-imagine, and reshape our world, while staying true to the values and traditions that keep us authentic.