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Make Today Ridiculously Awesome! It's Not About The Bag, it's where you take it. Consuela is a fashion and lifestyle brand creating products and experiences that inspire individuals to find joy in the journey. Founded by Austin, Texas-based artist Conni Reed, Consuela embraces vivid color and prints based on Conni’s design philosophy: The Art of the Unmatched™, which blends purposeful contradictions that yield the unexpected. Inspired by our partnerships with artists and makers around the world, our products are as tough, versatile, beautiful, and resilient as the individuals who wear them.