UGG is defined for those who refuse to be defined by convention

Founded in 1978 on the coast of California by an Australian surfer, UGG is a global lifestyle brand renowned for its iconic boot. First worn by Hollywood royalty, fashion editors, and then the world, UGG has expanded beyond the icon to design footwear, apparel, accessories, and home decor. The brand has always celebrated unapologetic individuality with an uncompromising attitude towards creativity, quality, and craftsmanship, bold, provocative, free-spirited, optimistic, and authentic. It continues to be embraced globally by those who refuse to be defined by convention.