GUESS was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. GUESS quickly became a symbol of a young and adventurous lifestyle.

Throughout the decades GUESS invited people to dream with its iconic and timeless advertising campaigns that turned unknown faces into famous models.

Today, GUESS is a truly global lifestyle brand with a full range of denim, apparel and accessories offered in over 80 countries around the world.

Gianni Bini is a contemporary collection that is always on the forefront of fashion, offering styles that exude high quality and satiate the constant craving for the newest, most cutting-edge trends. Gianni Bini aspires to always offer fresh, yet seasonally relevant collections that cater to all aspects of the contemporary woman’s life.

Gianni Bini is committed to using the “latest and greatest” when it comes to materials, design, sourcing, and technology. Together with our creative and design teams, we travel the world in search of the freshest and most exciting inspiration. Gianni Bini designers stay on the pulse of all emerging trends from the high-end runways right down to the streets of New York, Los Angeles, Paris, London, and Milan.