Traditional with a modern twist. She looks for simplified elegance.She is a classic beauty who appreciates quality and fit above all. She wears what makes her feel confident and stylish. She is a mid-class American woman. She lives in California, Florida, NY, Texas or Pennsylvania. When she shops, she looks at it like an investment: she looks for good quality and an evergreen wardrobe. She might shop for herself or for her daughter. When she takes a vacation, she shops two weeks before leaving. She goes to Florida’s Beaches, California or even to a Cruise in the Caribbean. Her first swimsuit was a Jantzen, so she cherishes the history behind the brand and has high expectations on the quality of the pieces. Our costumer might be self-conscious, swimwear for her goes beyond a simple fashion decision: it’s about enhancing her features, feeling beautiful and comfortable. She has a simple kind of beauty, she might not be in the spotlight when she enters a room, but when people get to know her they discover her beauty.
