Lucky Brand110 Genesis Jeans

Rooted in irreverence, rock n’ roll culture, & the spirit of rebellion, Lucky brand has been championing individuality for 30 years. Staying true to its rich heritage & the all-American spirit of denim, Lucky Brand stands for originality, soul, and authenticity. With a bit of edge and a lot of heart, we embody the independent spirit. Lucky Brand was born in the heart of downtown Los Angeles in 1990. The brand began by crafting great-fitting, vintage-inspired jeans and giving them a distinctive worn & weathered look to create true character. Denim is our heart & soul, and everything beyond is grounded in this unique attitude with a focus on iconic, updated classics.