MACStudio Fix 24-Hour Smooth Wear Concealer

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Item #05545236
This lightweight fluid concealer provides seamless coverage, blurs imperfections and offers all- day comfortable wear. The formula wears up to 24 hours while providing medium-to-full buildable coverage. Skin looks smoother, even and selfie-ready. Its small sponge-tip applicator makes it easy to zero in on any area, making it your must-have magic wand. Skin looks fresh and perfected with a natural matte finish that's never dry or cakey.

Key Claims and Benefits:
  • Smoothes skin
  • Long-wearing, 24 hours
  • Non-settling, 24 hours
  • Non-streaking, 24 hours
  • Non-caking, 24 hours
    Provides stay-true color, 24 hours
  • Oil-free
  • For all skin types

  • Apply directly to skin using the wand applicator and blend.

DMS: 0005 028 SF4X
Make-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.

Ratings & Reviews

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