MACIn Sepia Collection Limited Edition MACximal Silky Matte Lipstick

Item #20731634

What It Is:
A limited-edition silky matte lipstick for full-coverage, pigment-rich color, and 12 hours of comfortable wear.

What It Does:
A trio of effortless shades for every mood in MAC's best-selling matte lipstick formula. Each swipe of MACximal Silky Matte Lipstick delivers 12 hours of full-coverage color and eight hours of moisture—perfect for everyday wear. Discover these special edition shades: Timeless Taupe (light taupe beige), Ruby Woo (vibrant blue red), and Mehr (medium blue pink). Plus, each lipstick shade comes in opulent limited-edition packaging.

Features and Benefits:

Long-wearing and color-true for up to 12 hours
Immediate and 8 hours of moisture
Lips look visibly fuller for up to 12 hours
Non-feathering and non-bleeding for up to 12 hours
Non-flaking and non-caking for up to 12 hours
Nourishes and conditions lips
Comfortable formula

DMS: 0005 028 SCBP

Make-Up Art Cosmetics started life in Toronto, Canada. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Soon, stylists and fashion editors got in on the action. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M·A·C in March 1984 from a counter in a Toronto department store.

Their approach was chic utility, with the makeup coming in black pots rather than compacts. While other major makeup brands at the time were predominantly skincare companies, M·A·C chose instead to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, an industry first. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M·A·C T-shirt.

The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.

How to Style It

MACIn Sepia Collection Limited Edition MACximal Silky Matte Lipstick

MAC MACximal Silky Matte Lipstick: Limited-Edition Luxury for Your Lips

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