Mason's DaughterWilder Skirt

Based in Houston, Texas, Mason’s Daughter was founded in 2022 by Lyndsey Zorich,the influencer and creative force behind the popular lifestyle and e-commerce brand,The Avenue. After launching The Avenue in 2020 with a number of exclusive home andclothing brands, Lyndsey quickly discovered a gap in the market for elevated everydaywomen’s wear essentials - pieces that blended polish with practicality and could carrywomen effortlessly from school drop-off to dinner out. That realization became thefoundation for Mason’s Daughter.Named in honor of her father, a mason by trade, the brand embodies the art of creatingand developing high quality pieces that can be worn, shared and passed down. Eachcollection is designed with intention - balancing comfort, quality and novelty - offeringtimeless silhouettes with a modern twist.Drawing inspiration from the brand’s Texas roots, Mason’s Daughter infuses subtlewestern nods throughout its designs, from tailored shirting to feminine, everydayseparates. The line reflects Lyndsey’s belief that style should be both wearable andinspiring - never fussy, but always special.Mason’s Daughter is made for the woman who loves quality craftsmanship andthoughtful design, the one who doesn’t dress to stand out or fit in, but who alwaysleaves someone asking, “Where’d you get that?”.