Back in 2003, comfortable and flattering jeans for every woman simply did not exist. Most jeans had low waists and fit uncomfortably, and if they did fit well, they were just not stylish. Originally founded as “Not Your Daughter’s Jeans,” we set out to design premium stretch jeans that fit in all the right places and make every woman feel comfortable and confident—like her best self.
Headquartered in Los Angeles and inspired by California style and the latest denim trends, we are always working to bring you the most innovative denim technologies as well as the chicest non-denim pants and pair-perfect tops.
