A modern, versatile missy collection inspired by the country legend’s iconic All-American style. The brand offers elevated, sophisticated apparel designed for the modern woman with a vibrant and bespoke bohemian point of view. The brand offers eclectic styling, rooted in an influence of “a little bit Country, and a little bit Rock-n-Roll”.

Aspirational Luxury with an Irreverent and Trend-on Style.

Since 2004, Sam Edelman has been synonymous with aspirational luxury.
Inspired by timeless American elegance, Sam Edelman’s innate understanding of the customer translates conceptually into a modern lifestyle informed by rich heritage, creativity, and innovation.
A visionary and pioneer in contemporary fashion, Sam Edelman interprets the changing landscape of today to deliver irreverent and trend-on style for tomorrow.

It all started with the desire to make the most comfortable bras in the market. Modern Movement is the brain-child of a small, but determined product team, who understands that comfort is the most important factor in choosing lingerie. We work directly with production experts and search all over the world to bring you the very best in fabrics, pads, elastics, and findings. Modern Movement is recognized throughout the industry as one of the most innovative brands on the market. Our philosophy, “designed for your curves” has paid off. Thanks to you, our loyal customer base, the BFF Bra is the #1 bra at Dillard’s! Our customers continue to inspire us season after season. We have expanded our collection to include not only bras, but seamless panties, camisoles, and warmwear.