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Southern Tide was founded in 2006, by a then college student who was inspired to create a premium lifestyle brand combining modern design elements with preppy, southern style.

The brand quickly grew to become an entire collection: from unique button ups and original tees, to vibrant pullover sweaters and novelty shorts.

Now with a full trendy women's line, men's line and youth apparel, Southern Tide has grown to offer a wide range of products appealing to those with an affection for the coast and appreciation for classic design.