Vera BradleyWelland Fleece Baby Blanket

It all started with a friendship ... friends Barbara Bradley Baekgaard and Patricia R. Miller were traveling together in 1982 when they found themselves at the airport lost in a sea of black luggage. "This place could use some color!" A brilliant idea was born, and a sisterhood of like-minded creative women quickly followed. Female-led ingenuity and the desire to bring meaningful beauty to the world remain at the heart of the company today.